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The social propaganda of the Deaf Sports


The Director of the Centre of adaptive sport of Ugra Eduard Isakov made a proposition to make a series of social films in order to popularize the adaptive sport and the forthcoming Winter Deaflympics in Russia.
On November 10-11 Surgut has hosted the IV regional forum of public service advertising. On the forum Eduard Isakov has told its participants about the main aspects of the Deaflympics, that will be held in Khanty-Mansiysk as well as about Ugra champions included in the national Deaflympic team of Russia.

«The public service advertising is made to attract the attention of the society to popularizing the deaf sports and changing the public attitude towards social problems, – said Eduard Isakov. – Engaging deaf people in sport is an effective method of rehabilitation and adaptation of the physically challenged people. On the National Unity Day citizens of Ugra have sung the national anthem of Russian in sign language. The governor of Ugra Natalia Komarova has participated in it thus showing the way how to remove the barriers between healthy people and people with physical disabilities. It’s worth noting that Russia is going to host the Deaflympics for the first time, that is why our athletes need special support during the most important sport event of the last 4 years».

In follow-up of the forum the Centre of adaptive sport of Ugra is working up the provisions of the contest for the best public service advertising dedicated to engaging deaf people in sports. The participation in the contest will be possible for everybody. The information about the project could be found on the internet page of the Deaflympics.

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